Welcome To Beach Sunsets Realty​

Your Gateway To A Home On The Emerald Coast!​

Navigating The Rental Market: Current Trends and Insights

Locally we are seeing downward pressure on rental pricing. There are some exception areas however most of Walton county rents are down nearly $100 – $250 a month based upon the current annual trend from 2023. We are working 60 days ahead of lease renewals to try to keep good tenants in our rentals units. These tenants have access to local and regional rental rates and with the introduction of 6 NEW apartment complexes over the past 3 years the supply is larger than the demand. This then causes prices to drop as there are “options” for tenants to now consider. Additionally wages in our area are holding firm and not yet rising yet costs for fuel, food, healthcare and other basics continue to rise putting pressure on rents as well. So the bottom line is to work with us and the tenants to maintain the relationship and try to keep the good tenants in our units. If you have any questions please call us. 

Ron Friesen Broker/Owner

Why Florida Rents Are Falling

Offering Exceptional Long Term Property Management And Sales
In the South Walton And Freeport Areas

Beach Sunsets, Inc. has specialized in full-service long-term property management and real estate for over 22 years in the South Walton and Freeport surrounding areas. We offer our Owners investment grade service and strive to maximize their property earning potential.

We offer both a Sales & Rental Management Team with a full-time licensed Florida Broker and our Rental Director is a Florida Licensed Real Estate Agent. This allows us to serve your rental and sales needs quickly and professionally and gives you better investment options to consider.

We are the largest property management company in Walton County, with services including everything from marketing your property, placing a qualified tenant, coordinating all property maintenance, and conducting regular inspections to ensure the upkeep of your property. Additionally we have a complete team of subcontractors that can do entire property remodels and renovations. We are the ONE STOP shop for your property management needs.

We also offer our prospective Tenants single family homes, townhomes, or condos. Our team of Placement Professionals will help you find that perfect place to call home. You can view all of our available rentals here on our website under the ‘Rentals’ tab at the top of this page. For more information on any of our available rentals or to schedule a viewing please contact our office at (850) 660-1509.

Our office is open Monday through Friday from 9:00 AM to 5:00 PM.

What We Do For You..?


Effective marketing plays a pivotal role in achieving successful rentals. We offer expert market analysis for each property under our management, aiming to optimize your return on investment. In addition, we promote your properties on various platforms, including www.beachsunsetsrealty.com, Zillow.com, Realtor.com, and a network of approximately 920 other websites to ensure maximum exposure worldwide.

Tenant Screening

We conduct comprehensive tenant screening, managing every aspect of the process to minimize the time it takes to get your investment rented.

Rent Collection

Rest easy with our reliable rent collection services. Say goodbye to worries about rent arriving in your bank account; we handle all aspects of rent collection for you.


We perform thorough inspections at move-in and move-out, promptly addressing any maintenance issues to ensure the property is well-maintained.

Financial Management

Our advanced financial reporting tools make it incredibly convenient to stay informed about your investment. Simply log into your owner portal to access statements and more, allowing you to keep track of your property’s financial performance effortlessly.

Why Us..?

You’ll Boost Your Earnings and Reduce Maintenance Expenses

When you entrust us with property management, you can enjoy the peace of mind that comes with knowing we’re diligently handling the day-to-day requirements of property oversight.

This approach also leads to improved profitability, as we work tirelessly to ensure your property operates at its full potential. Higher rental income and reduced ownership costs translate into greater financial gains for YOU.

Bid Farewell to Constant Concerns

Property management entails a continuous cycle of addressing repairs, addressing tenant complaints, rent collection, and vendor coordination. If you attempt to handle it all on your own, you’ll be under constant stress.

By allowing us to manage your property, you can rid yourself of this stress, as we maintain a dedicated team of professionals to handle the daily responsibilities associated with property management.

Thorough Screening of ALL Rental Applicants by Professionals

Our cutting-edge background and credit screening programs enable us to place the most qualified tenants in your property. Rest assured that we meticulously screen all applicants, eliminating high-risk individuals and ensuring you have well-qualified tenants.

Discover Our Available Rentals


Look at what are customers are saying!

I am purchasing my fifth rental property this year with Ron as my agent. He has facilitated the long distance purchase of the properties. He accurately recommended properties to view that met my criteria. As an out of state buyer he did not waste my time and guided me thru the process of getting inspections and securing a loan. Every time there was a bump in the road he was immediately available to smooth it out. I am looking forward to doing business with him in the future.
I have to say Ron is the best realtor I have ever worked with. I have bought and sold homes in the past and I have had horrible experiences with the other realtors I worked with. Ron made me believe there are still honest and good people out there. He is very understanding to his clients needs. He is not pushy. He wants his clients to be happy and find the right home; he provides them with the perfect client experience. I would recommend Ron and put my name behind this recommendation.
by M. Abuarja
We have dealt with Ron Friesen, on multiple transactions for over 11 years. His knowledge and hard work have facilitated each transaction toward a successful conclusion. We are presently working with him and would recommend him highly to anyone looking to buy or sell their home or looking to develop land.
by Rwalk8
We have been working with Ron for the last couple of years. He has helped us with our rental. He has a very good understanding of the rental and real estate market in Walton County. Very responsive to our inquiries and helpful with referring us to other professionals when needed.
by Gfoxwatters
We worked with Ron off and on for over 2 years trying to find the right retirement location and house. Throughout that time we never felt pressured to make a decision. Once we located the right house Ron's expertise and professionalism were invaluable in working through a difficult negotiation. His attention to detail and follow up surpassed all previous experiences we have had with other realtors.
by Wrodanderson
Ron is a true gentleman and a wonderful broker. I would recommend him without hesitation. We have known him at least 7 years. The first time he tried to sell our home the market was down and we could not get a good offer. Ron never gave up and when we decided to sell our home a second time we never hesitated and listed with him. He helped sell our home within six weeks. We are very pleased.
by jandrew60

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