Spotting AI-Generated Images

At a time when images created by artificial intelligence are becoming common, it’s more important than ever for real estate professions to spot the real from the fake. Here’s how to avoid being duped.

Women Homebuyers Making Their Mark

In honor of Women’s History Month, NAR looked at the successes and challenges for women in homeownership. Some women, particularly those of color, still face multiple hurdles.

Low-Cost Ways to Build Name Recognition

Building name recognition for a new real estate business doesn’t have to include expensive campaigns. Rather, agents can utilize free tools that can be effective, including community outreach.

When’s the Best Time to Buy?

Consumers weighing options between renting and buying should consider all factors, including the costs and returns. One expert said there’s no "perfect time" in real estate.

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