Real estate pros are using AI in an advisory role for customer contact, listings and social media. They say licensed agents will always be needed.

Find out the traits that consumers say they’re looking for in real estate professionals to help them navigate a transaction, like a guide and a coach.

The Florida Office of Insurance Regulation’s (OIR) said the state’s insurance market is continuing to strengthen with more carriers.

A new report from NAR found a rise in first-time buyers across all generations. Leading the charge were younger millennials, age 25 to 33.

The average interest rate on a 30-year mortgage was up slightly again this week, to 6.82% from 6.79%, reflecting the consistent fluctuation over the recent weeks.

Efforts like the NAR Global Ambassador program have made great inroads in helping organized marketplaces grow through professional standards and MLS rules.

Real estate professionals say new construction is offering attractive incentives as the housing market stabilizes. The shifting market has given buyers more options.

Buyers in Florida’s booming luxury market are seeking properties with smart home technology, access to nature and sophisticated security systems.

Homebuyers are increasingly looking to build smaller, more affordable homes. The average size of a new-build home in 2023 fell to the smallest size since 2010.

State leaders said funding for hurricane-damaged homes, new workforce housing and infrastructure repairs and upgrades can help dozens of Florida counties.