Marketing your real estate team on social media is as important as individual social media marketing, professionals say.

Experts say homeownership and estate planning can help close the wealth gap, which can protect assets for future generations.

The Federal Housing Finance Agency also says home prices rose 6.3% year over year.

The National Association of Realtors said declining mortgage rates “sparked a surge in interest.”  

The National Home Builder’s Association also said apartment and condo starts increased 6.9%.

Self-promotion without sounding self-centered is important to maintaining a thriving business.

Artificial Intelligence has a multitude of uses in real estate, including customer insight, lead generation and property appraisals.

The TikTok-coined phrase “house hacking” — buying owner-occupied multifamily properties — can be a good investment jumping-off point.  

NAR’s chief economist says home prices keep moving higher. The median home sale price in the South was up 3.4% from last year to $351,500.

Freddie Mac sees short-term headwinds – a high supply and moderating economic growth – but a positive long-term outlook for 2024.