Email marketing can be a revenue-generating powerhouse if done correctly. Follow new rules to ensure your mass emails reach your customers.

Nearly 50% of self-employed mortgage applications are denied but helping them look to alternative lenders can put them in their dream home.

Realtor Stacy Horst is the only Realtor in Florida named among the 10 NAR ‘Good Neighbor’ finalists after launching Erin’s Hope for Friends.

New insurer Trident Reciprocal Exchange joins five others taking over Citizens Property Insurance policies, reducing the state-run insurer's policy count.

In Q1 2024, 86% of owners had a rate below 6%, down from the 2022 high of 93%. Rates need to dip more for the lock-in effect to loosen further.

Americans are increasingly becoming more comfortable with living in homes under 500 square feet, with affordability being a key factor.

Single-family permits surged in Q2 2024 despite high rates, driven by high demand. Multifamily permits dropped due to tight financing and excess inventory.

Retirement-aged adults are increasingly sharing housing arrangements due to rising taxes, insurance and mortgage costs.

Gen Z renters, born between 1997 and 2012, prefer softer lighting and quirky décor, using social media for design trends to merge functionality with visual appeal.

Florida Realtors and NAR rolled out new tools to help Realtors navigate the Aug. 17 practice changes, focusing on building trust and showing value to buyers.